While animals and fauna are affected by climate change, the aim of the PinkPolarBear Foundation is not one of protecting them directly, but more in line with the study of phenomena which will lead to a better understanding of the degradation of their habitats. The foundation seeks to help understand the mechanisms driving climate change and promote sustainable development initiatives that will help to stabilize the changes our world is experiencing globally.

The human 'animal' should be more conscious of the interconnectivity of life on the planet we occupy, and to voluntarily adopt new behavior which we hope will lead to greater respect for the shared space. Ultimately, by driving large scale change in the behavior of humans we can foster an improvement in the habitat of other species and other life-forms.

Though humans are at the top of the pyramid, we also feel the effects of climate change and accompanying cultural changes. The aim of a progressive world community should be to understand the challenges faced by others and help our advance towards a safer and healthier future. We believe that effective change happens when initiatives are in line with a community’s own geographical realities and their human needs so that the mistakes of the past are not repeated in creating a new future.